BrandRank.AI CEO Pete Blackshaw will discuss why AI matters and how it can help your business succeed in the AI-driven economy. (IABBB)
Join us Thursday, November 14, from 9 A.M. – 10 A.M. PT for AI Leadership: Empower your business, an exclusive webinar specifically for BBB Accredited Businesses!
Presented by Pete Blackshaw, founder and CEO of BrandRank.AI, discover why AI matters and how it can help your business succeed in an AI-driven economy.
AI is no longer just a buzzword—it’s transforming how businesses operate and stay competitive. If you're unsure how to start or worried about falling behind, this webinar will give you the guidance you need to begin using Generative AI right away. With ChatGPT as our tool, we’ll focus on simple, actionable strategies that any business can use—no technical skills required. You'll also gain a clear understanding of how AI is changing the way customers search for products and services. Join us and leave with practical steps to keep your business moving forward. Don’t miss this chance to ensure your business stays relevant and successful in this new AI-driven era.
In this session, you will:
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Understand how generative AI is changing the way customers find and do business with companies, and why keeping up with these trends is critical to staying competitive.
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Learn the basic concepts of Generative AI, and see how easy it is to get started with tools like ChatGPT.
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Identify simple, practical ways to use Generative AI in your business to improve operations and efficiency.
Registrations are limited! Reserve your space as soon as possible!
Not yet a BBB Accredited Business? You can still register, with approval contingent on obtaining Accreditation before the event. Don't miss this opportunity to learn how to transform how your business operates and elevate your business performance. Learn more about how to become accredited at https://www.bbb.org/get-accredited.
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About Pete Blackshaw
Founder & CEO, BrandRank.AI
Pete Blackshaw, a lifelong advocate of consumer feedback, brand trust, and technology innovation, is the Founder & CEO of BrandRank.AI, a Cincinnati-based startup that helps brands protect and grow trust through AI-driven search and discovery.
Previously, Pete served as CEO of Cintrifuse, a Cincinnati-based startup catalyst and venture fund supported by major corporations like P&G, Kroger, Scripps, and Western & Southern. Pete's leadership philosophy centers on two core beliefs: "Trust your inner consumer" and "Understand how startups work — how they think, design, exploit data, and iterate — and apply that understanding to everything you do." Before Cintrifuse, Pete was Global Head of Digital for Nestlé in Switzerland for eight years, collaborating with hundreds of brands such as Nescafé, KitKat, Purina, Nespresso, and San Pellegrino. He launched the renowned Digital Acceleration Team (DAT), the Silicon Valley Innovation Outpost (SVIO), and the Open Innovation Platform. Earlier in his career, Pete was the CMO at NM Incite, a Nielsen-McKinsey joint venture, and co-founded P&G’s first Interactive Marketing team, earning the title of "Interactive Marketer of the Year" from Ad Age.
He later founded PlanetFeedback.com, a pioneering consumer feedback portal that became part of Nielsen after multiple mergers. Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 and is a regular contributor to Ad Age. His accolades include induction into the Word-of-Mouth Marketing Hall of Fame, MediaPost's “Online All-Star,” and the Advertising Research Foundation's “Great Minds” award. He has also served as a Cannes Lions juror twice. Pete holds an MBA from Harvard Business School and a Bachelor's degree from the University of California, Santa Cruz.