Advertising and Marketing Solutions
Rise above the competition, gain more visibility and build your brand with BBB Marketing Solutions.
Our team of experts offers exclusive, competitively priced advertising opportunities managed entirely by BBB and tailored to fit your business' unique needs.
BBB.org Online Advertising
Be seen first on BBB.org when consumers search for your services.
Choose from these options:
- BBB.org homepage ad (banner ad prominently displayed on BBB.org’s homepage and key internal web pages)
- Enhanced listing (listing at the top of the page)
- Side banner (banner on the side of the page)
- Bottom banner (banner at the bottom of the page)
All online ads link to the BBB Business Profile or website of your choice.
*space is limited
Online Directory Detailed Overview
BBB.org marketing opportunities each prominently display:
- Business logo
- Business contact info
- Accredited Business Seal
- Get a Quote button
- BBB rating
Ads click through to your BBB Business Profile or website of your choice.
Targeted Email Blasts
Share a head-turning message or offer to those most likely to use your services.
Hyper-targeted email blasts are great for advertising promotions, free consultations, seasonal services and special announcements. Receive 100,000 views on an expertly designed blast that has:
- Highly targeted audience distribution (example: homeowners over the age of 35 who make more than $100,000)
- Company logo and photos
- Engaging headlines
- Clickable links and call-to-action buttons taking the customer directly to your website of choice
Google Advertisements
All Google options offer flexible contracts, performance reports, ongoing optimization and plans that start at $350 a month.
Google Display Campaigns
Ads are shown to users who have already shown interest in your products or services and/or have visited your website.
- Targeting is set up by demographic information such as location, age, gender, etc.
- Retargeted consumers are 70% more likely to convert
- On average 10,000-30,000 impressions are delivered per campaign per month
- Expert ad design
- BBB Accredited Business seal displayed
Google Search with Call Extension
Ads are shown to users actively looking for your services and prioritize clicks to your website.
- These ads are perfect for businesses that potential clients vet before reaching out. If you have a strong website, these ads are for you!
- Choose the industry and location you want your ads to show in
- A clickable phone number is shown below your website
- These are text based ads
Call-Only Google Ads
Ads are shown to users on call-enabled devices who are actively looking for your services and prioritize clicks on your phone number.
- These ads are perfect for businesses who offer immediate services like locksmiths, plumbers, and towing companies.
- Choose the industry and location you want your ads to show in
- Ads are only served on mobile or call-ready devices
- Ads link directly to a user’s phone app and populate your phone number
Billboards
A billboard is the biggest statement your business can make to reach thousands of potential customers.
You choose the location, we’ll design an ad that will catch a potential customer’s eye.
- Place your brand where your customers are
- Co-brand with BBB to boost credibility
- High-traffic pattern locations (35,000-150,000, weekly impressions; average impression counts vary by city)
- Flexible contracts
- Excellent platform to promote seasonal specials, job hiring and events
- Expert design included
Custom Video Production
Short videos (1-2.5 minutes) are an opportunity to increase trust in your business and raise the visibility of your brand.
Here is some of what our video production team can showcase:
- Product: Explain your product’s features and benefits in ways that drive sales and engagement with your customers.
- Story: Share how your company was founded, promote your mission, or celebrate your biggest milestones.
- Culture: Highlight your company’s culture and benefits to inspire employees.
- Hiring: Give job candidates an inside look at how your brand operates.
- Your unique vision: Got a different video project in mind? Let’s hear it!
Our Process.
- Meet with our production team to share your goals.
- Shoot your video virtually.
- Edit footage to make sure the video is just right.
- Deliver the final product.*
*Expected turnaround times are 7-14 business days per round of edits. Finalized projects will be delivered in all file types (H.264 .MOV MPEG), and sized for social media upon request.
Bottom line: A custom video can bolster your brand, and we’ve got the visual storytellers to get it done.
Search Engine Optimization
Gain organic web traffic through proven SEO strategies.
Search Engine Optimization (SEO) is the practice of enriching your website to gain organic web traffic.
Our SEO packages are designed for Accredited Businesses looking to increase their online visibility by optimizing their web presence for search engines.
Our SEO packages:
- National Campaigns: This is ideal for brands with a national presence that need to rank for high volume keywords that are relevant to your products or services.
- Local SEO: If your business specializes in local products or services, this offering is designed to boost your local organic views, traffic and sales using local SEO strategies tailored to your service area(s).
- Google My Business Optimization: This package generates views, traffic and local client leads by establishing your brand on Google Maps and Map Pack (the most prominent position in Google’s local search results).
Your campaign is constantly optimized to ensure you get the best results. BBB connects you with a dedicated account manager, 24/7 dashboard access and monthly deliverables so you stay updated on everything happening with your account.
YouTube Ads
Reach new customers on the second-most visited website in the world.
Be seen on the world's second-largest search engine.
With over 120 million daily active YouTube users, there’s a huge opportunity to reach new audiences. Here are some of the unique benefits offered to your brand:
Digital Display
Grab your audience’s attention as they wait for their morning commute.
Digital display advertising gives you extended and repeated views throughout the terminal.
- Reach over 100,000 people daily on 51 screens at Union Station, Denver International Airport, Civic Center, and on Highway 36.
- Expert design included
- Only available in Denver
Movie Theater Advertising
Get your brand in front of a captive audience.
- 15-30 second commercials run before every movie on every screen
- Commercial also runs in the main lobby
- Put your brand on the same screen as blockbuster movies
- Great for seasonal advertising messages, hiring, or special offers
- Flexible contracts
- Availability in all national CineMedia theaters
- Video production available
Transit Advertising
Buses are hard to miss. They’re constantly running and there always seems to be one nearby.
Get seen by thousands of pedestrians and drivers with entire bus wraps, exterior side ads and interior displays.
- Expert design included
- Flexible contract terms
- Available in Western Washington, Portland and Denver
BBB Awards Sponsorship
BBB delivers millions of impressions to our Torch & Spark Awards marketing collateral every year.
Positioning your brand as a BBB Awards advocate shows your customers and competitors that you are an ethics crusader who cares about preserving the fabric of what makes our business community thrive: integrity.
Sponsors of the Torch and Spark Awards showcase their partnership with BBB and receive elevated visibility wth business leaders and consumers from April - December.
- Click-through logo and bio on BBB's Awards webpages
- Click-through logo on dedicated e-blasts to thousands of businesses and consumers
- Your business featured & tagged on BBB's social media platforms
- Recognition during in-person and virtual ceremonies
- And much more!