Charity Report

  • Issued: August 2022
  • Expires: August 2024

KQED

Accredited Charity

Meets Standards

415-864-2000

2601 Mariposa St
San Francisco, CA 94110-1426

https://www.kqed.org

415-864-2000

2601 Mariposa St
San Francisco, CA 94110-1426

https://www.kqed.org

Accredited Charity

Meets Standards

Standards For Charity Accountability

Governance

  1. Board Oversight

    Oversight of Operations and Staff: Standard 1

    Description
    Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fundraising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.

    The organization meets this standard.

  2. Board Size

    Number of Board Members: Standard 2

    Description
    Soliciting organizations shall have a board of directors with a minimum of five voting members.

    The organization meets this standard.

  3. Board Meetings

    Frequency and Attendance of Board Meetings: Standard 3

    Description
    An organization shall have a minimum of three evenly spaced meetings per year of the full governing body with a majority in attendance, with face-to-face participation. A conference call of the full board can substitute for one of the three meetings of the governing body. For all meetings, alternative modes of participation are acceptable for those with physical disabilities.

    The organization meets this standard.

  4. Board Compensation

    Compensated Board Members: Standard 4

    Description
    Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

    The organization meets this standard.

  5. Conflict of Interest

    Conflict of Interest: Standard 5

    Description
    No transaction(s) in which any board or staff members have material conflicting interests with the charity resulting from any relationship or business affiliation. Factors that will be considered when concluding whether or not a related party transaction constitutes a conflict of interest and if such a conflict is material, include, but are not limited to: any arm's length procedures established by the charity; the size of the transaction relative to like expenses of the charity; whether the interested party participated in the board vote on the transaction; if competitive bids were sought and whether the transaction is one-time, recurring or ongoing.

    The organization meets this standard.

Measuring Effectiveness

  1. Effectiveness Policy

    Board Policy on Effectiveness: Standard 6

    Description
    Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

    The organization meets this standard.

  2. Effectiveness Report

    Board Approval of Written Report on Effectiveness: Standard 7

    Description
    Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

    The organization meets this standard.

Finances

  1. Program Expenses

    Program Service Expense Ratio: Standard 8

    Description
    Spend at least 65% of its total expenses on program activities.

    The organization meets this standard.

  2. Fundraising Expenses

    Fundraising Expense Ratio: Standard 9

    Description
    Spending should be no more than 35% of related contributions on fundraising. Related contributions include donations, legacies, and other gifts received as a result of fundraising efforts.

    The organization meets this standard.

  3. Accumulating Funds

    Ending Net Assets: Standard 10

    Description
    Avoid accumulating funds that could be used for current program activities. To meet this standard, the charity's unrestricted net assets available for use should not be more than three times the size of the past year's expenses or three times the size of the current year's budget, whichever is higher.

    The organization meets this standard.

  4. Audit Report

    Financial Statements: Standard 11

    Description
    Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.

    The organization meets this standard.

  5. Detailed Expense Breakdown

    Detailed Functional Breakdown of Expenses: Standard 12

    Description
    Include in the financial statements a breakdown of expenses (e.g., salaries, travel, postage, etc.) that shows what portion of these expenses was allocated to program, fundraising, and administrative activities. If the charity has more than one major program category, the schedule should provide a breakdown for each category.

    The organization meets this standard.

  6. Accurate Expense Reporting

    Accuracy of Expenses in Financial Statements: Standard 13

    Description
    Accurately report the charity's expenses, including any joint cost allocations, in its financial statements. For example, audited or unaudited statements which inaccurately claim zero fundraising expenses or otherwise understate the amount a charity spends on fundraising, and/or overstate the amount it spends on programs will not meet this standard.

    The organization meets this standard.

  7. Budget Plan

    Budget: Standard 14

    Description
    Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fundraising, and administration.

    The organization meets this standard.

Fundraising & Info

  1. Truthful Materials

    Misleading Appeals: Standard 15

    Description
    Have solicitations and informational materials, distributed by any means, that are accurate, truthful and not misleading, both in whole and in part. Appeals that omit a clear description of program(s) for which contributions are sought will not meet this standard. A charity should also be able to substantiate that the timing and nature of its expenditures are in accordance with what is stated, expressed, or implied in the charity's solicitations.

    The organization meets this standard.

  2. Annual Report

    Annual Report: Standard 16

    Description
    Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fundraising and administrative categories as in the financial statements, and (iii) ending net assets.

    The organization meets this standard.

  3. Website Disclosures

    Web Site Disclosures: Standard 17

    Description
    Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

    The organization meets this standard.

  4. Donor Privacy

    Privacy for Written Appeals & Internet Privacy: Standard 18

    Description
    Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

    The organization meets this standard.

  5. Cause Marketing Disclosures

    Cause Related Marketing: Standard 19

    Description
    Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

    The organization meets this standard.

  6. Complaints

    Complaints: Standard 20

    Description
    Respond promptly to and act on complaints brought to its attention by the BBB Wise Giving Alliance and/or local Better Business Bureaus about fundraising practices, privacy policy violations and/or other issues.

    The organization meets this standard.

Conclusion

Purpose

  • Year, State Incorporated

    1952, CA

  • Stated Purpose

    We are here for everyone who wants to be more. Our television, radio, digital media and educational services change lives for the better and help individuals and communities achieve their full potential.We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public service.


  • Also Known As:

    KQED Inc.

Programs

KQED was founded in 1954 as one of the first public mediastations in the country. An NPR and PBS affiliate, KQED provides radio,television, digital programming, and media literacy resources to the greaterBay Area and beyond, with nearly half of the region’s seven million residentsaccessing some form of KQED media every month. The station is anindependent, locally owned and operated community licensee, with studios in SanFrancisco, San Jose, Fresno, Los Angeles and Sacramento. KQED produces originalprograms such as Check, Please! Bay Area,KQED Newsroom,ForumandMindShift and shares in programming from NPR, PBS,other public media organizations. KQED maintains the only daily coverage ofCalifornia political and social issues through its flagship radio news programThe California Report, launched in 1995. KQED is currently the largest public mediaorganization in the country in terms of membership (over 240,000 currentcontributing members) and audience size. The organization’s Public Radio isconsistently ranked number one in the Bay Area, with more reach than anycommercial music or news station, and KQED Public Television 9 is one of the nation’smost-watched public television stations during primetime. KQED Interactive provides online services for KQEDPublic Television, Public Radio, and Education, as well as event listings,community resources, online polls, podcasts, blogs and other items of timelyinterest. Alongside radio, TV, and digital media programming, theorganization’s Education team partners with educators in schools, colleges,universities, and informal learning environments to support their utilizationof PBS and KQED content as a learning tool.

For the year ended September 30, 2021, KQED program expenses were:

Programming and Production - TV $9,243,138
Broadcast Services - TV $6,252,857
Programming and Production - Radio $5,332,077
Broadcast Services - Radio $3,257,348
Multiplatform Content $21,445,473
Education Network $2,431,917
Program Promotion $2,725,671
Digital $4,731,245
Events $773,048
Campaign 21 $5,547,584
Program Expenses $61,740,358

Governance & Staff

  • CEO

    Mr. Michael Isip, President/CEO

  • Compensation*

    ¤506,779.00

  • Board Chair

    Mr. Edward Lichty, COO

  • Chair's Profession / Business Affiliation

    Machinify

  • Board Size

    27

  • Paid Staff Size

    309

Governance

* Compensation includes annual salary and, if applicable, benefit plans, expense accounts and other allowances.

Fundraising

Method(s) Used:
Direct mail appeals, Invitations to fundraising events, Print advertisements (newspapers, magazines, etc.), Television, Radio, Grant proposals, Internet, Planned giving arrangements, Membership appeals, Appeals via Social Media (Facebook, etc.), Solicitations for Used Cars.

% of Related Contributions on Fundraising: 16.88%

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


Financial

The following information is based on KQED's Audited financial statements for the fiscal year ending September 30, 2021

Source of Funds
Individual Member Contributions $59,987,013
Investment Income on Endowments $14,796,157
Underwriting $11,601,932
Campaign 21 $9,994,299
Gain on Extinguishment of Debt $8,210,300
Community Service Grants $7,217,407
Investment Income Appropriated from Endowments $7,205,665
General and Project Grants $6,285,891
Bequests and Trusts $5,215,858
Donor Restricted Endowment Charitable Gift Annuities and Trust Contributions $1,660,202
Other Revenue $1,612,136
Change in Value Charitable Gift Annuities and Trusts $947,882
Trade and In-Kind Donations $495,023
Total Income $135,229,765

Breakdown of Expenses

Total Income $135,229,765
Total Expenses: $91,252,737
Program Expenses $61,740,358
Fundraising Expenses $17,016,380
Administrative Expenses $12,495,999
Other Expenses $0
Income in Excess of Expenses $43,977,028
Beginning Net Assets $266,411,301
Other Changes In Net Assets $0
Ending Net Assets $310,388,329
Total Liabilities $27,726,071
Total Assets $338,114,400

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the  Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau ® is a registered service mark of International Association of Better Business Bureaus.

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