Additional Information for Green Star Alliance and Energy System

In May of 2016, BBB contacted this business regarding the advertising on the www.greenstarsales.com website. BBB asked the business to substantiate or alter statements made claiming "Best Prices Guaranteed", "Lowest Prices in America", "Guaranteed Lowest Prices. If you find a lower price, we'll match it!"

BBB Code of Advertising indicates:
When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

12. Lowest prices, underselling claims

Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.

12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12. 3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.

13. Price equaling, meeting competitors' prices

13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.

In response, the business stated: "We are distributors for Goodman na d Bryant HVAC Systems. We sell nationally and we were blessed to get the lowest costs for a distributor in America. We have what we call Alliances with our clients so that they can get the best equip at best prices. As such, we only ADD $100 per sale. In this industry, the average Add-on is from 50% to 300%. I know because I have been in the construction and AC Businesses since 1972. I am in this to help people save money and stop the rip-off's by these crooked HVAC people."

After reviewing the information provided by the business, the BBB requested that the details of the guarantee and price matching are included on the website. To date, the business has not modified the website to include the disclosures or altered the statements in question.