Additional Information for Illuminating Sensations

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

On January 12, 2022 BBB contacted Illuminating Sensations regarding their website, www.illuminatingsensations.com, which makes the claim that they offer a lifetime warranty on tungsten rings. “If you break it, we replace it.  Simply return the damaged ring for a replacement.”  
The BBB Code of Advertising, which can be found at www.bbb.org/council/for-businesses/code-of-advertising, and explains Warranties or Guarantees:
When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website.
BBB asked Illuminating Sensations to clearly disclose complete details and conditions concerning warranties that they offer and the best way to request replacements.  

To date, the business has not provided any substantiation.