On June 10, 2024, BBB requested Medterra to modify, substantiate, or discontinue claims made on their website (https://medterracbd.com/) that read, ”Pet Bliss…Our Pet CBD Products are tailored to meet your pet’s wellness needs. From calming to joint support…”, ”Simply enjoy…to enhance your wellness journey through deep relaxation, mood enhancement, or overall enjoyment”, ”Sleep well…to enhance and improve sleep cycles. Unlock deep sleep and wake up more refreshed’, "Find relief…Our Relief products are created to provide natural relief in an effective way…relief is just around the corner”, Health, Rolling Stone, The Strategist, EatingWell, Reader’s Digest, NEWBEAUTY logos and quotes, ”More than 1,025,178 people trust Medterra CBD to help improve their daily lives”, ”...to enhance your wellness journey through deep relaxation, mood enhancement, or overall enjoyment”, ”Why Enjoy products are so Popular…Immersive Stress Relief…All-Natural Relaxation…Ultra-Energizing…Brain-Boosting Products…Improve Productivity…Eliminate Distractions”, ”...to enhance and improve sleep cycles. Unlock deep sleep and wake up more refreshed.”, ”Why Sleep products are so Popular…Deeper Sleep…Faster Sleep…Better Sleep”, ”...Medterra’s Relief products are created to provide natural relief in an effective way…relief is just around the corner”, ”Why Relief products are so Popular…Premium Ingredients Medterra’s CBD Relief products feature a science-backed…Fitter, Faster Quicker recovery provides the ability to push to new limits and get faster than, well, ever before. There’s a reason so many pro athletes use Medterra CBD!...Products to Match Your Lifestyle Our Relief products are specifically designed to boost your athletic recovery…More Mobility…Soothed Skin CBD Relief products nourish and hydrate the skin, resulting in reduced inflammation and a healthier glow.”, ”Medterra’s Pet CBD Products are tailored to meet your pet’s wellness needs. From calming to joint support…”, ”Why Pets products are so Popular…Clinically Tested…Veterinarian Recommended”, "...We crafted our CBD for Pets line because we wanted our furry companions to be able to enjoy the same benefits of CBD that we do.”, ”Pet CBD Quality That You Can Trust…our expert Veterinarian Advisory Board.”, ”CBD for Cats & Dogs…Since we didn’t want to leave anyone out, all of our CBD for Pets products are safe and easy-to-take for cats and dogs alike.”, ”CBD Gummies with Health Benefits”, ”How long do CBD gummies take to start working? Most of our CBD Gummies take 30-45 minutes to kick in. By the 45-minute mark they’ll be in your bloodstream and working their magic. If you need something a little faster, consider our new Fast-Acting Gummies. This new type of gummy contains nano-enhanced cannabinoids and takes just 10 minutes to kick in.”, ”CBD + THC Seltzers, Mental + Physical Benefits…they really work…More and more people are making CBD + THC Seltzers their go-to for upliftment, relaxation, and more. Many of these people find it a worthy replacement for alcohol! (It’s hangover-free, too).”, ”...our CBD & THC tinctures are your secret weapon to maintaining inner balance and calm.”, ”...Whether you're looking for just CBD, better sleep, or a morning boost, we know you will find something that fits into your daily wellness routine.”, ”Find Relief From The Inside Out…Whether you are looking for daily balance, stress relief, better sleep or calmer mornings, we have a product for you…Simple, effective and safe - relief is waiting.”, ”CBD & THC Capsules for Energy & Sleep…Our Good Morning Supplement includes ingredients like Caffeine, L-Tyrosine, and L-Theanine to give you a calm, focused energy without the jitters of coffee. Our Melatonin + CBD Sleep Capsules combine CBD with Melatonin to help you fall asleep and stay asleep!”, ”Formulated with the most advanced ingredients in skincare, our topicals are perfect for joint, muscle, and skin support. Bringing you rapid relief…”, ”Backed by Science…Medterra is one of the few CBD companies that works directly with Medical Researchers. Our partnership with the Baylor College of Medicine allows us to test our products for efficacy and to always look for ways to improve our formulations.”, ”Backed by Science: Medterra is one of the few CBD companies that works directly with Medical Researchers. Our partnership with the Baylor College of Medicine allows us to test our products for efficacy and to always look for ways to improve our formulations.”, ”Shop Medterra's Pet Calming CBD Chews & Oil Keep your dog or cat happy and healthy with CBD…We crafted CBD for dogs and cats because we wanted our furry companions to be able to enjoy the same benefits of CBD that we do.”, "Veterinarian Recommended…We work with veterinarians so you can feel good that we put your pets first.”, and ”Clinically Tested…9 out of 10 dogs using Medterra CBD showed benefits. We partnered with Baylor College of Medicine to run the first clinical study of its kind demonstrating the benefits of CBD in pets.” Additionally, on the company's Facebook (https://www.facebook.com/MedterraCBD) it reads, ”Experience fast relief with our Pain Relief Roll-On…it's your solution for easing tension and discomfort… to soothe arthritis, joint pain, sore backs, and necks, or to alleviate everyday stiffness.” and ”Experience soothing relief with our Pain Relief Cream….it's your trusted companion for targeted comfort. Say hello to a life free from everyday discomfort and hello to the joy of movement. Embrace the goodness for skin that feels nourished and revitalized”. Additionally on the company’s Instagram (https://www.instagram.com/medterracbd/) it reads, ”Experience soothing relief with our Pain Relief Cream….it's your trusted companion for targeted comfort. Say hello to a life free from everyday discomfort and hello to the joy of movement. Embrace the goodness for skin that feels nourished and revitalized”. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Additionally, BBB's Code of Advertising Section 34 states, Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
On June 24, 2024, the business responded by email stating they would review these ad concerns with their Ecommerce Manager and Legal Representation. On July 9, 2024 BBB emailed the business asking for an update. On July 15, 2024, BBB called and emailed the business asking for an update.
As of July 24, 2024, the business has not responded to BBB's request.