Business ProfileforAmerican Ratings Corp.

Any business that practices unsolicited mailings - think wasted trees clogging mailboxes - shouldn't get your business. Companies have to pay to be listed and the company posts 'news' releases that mask that they are ads for their directory. Sneaky? You bet. Trust them? Not me.

Thank you for offering your perspective. We are consumers too and have given a lot of thought to the subject of trust and trustworthiness. Information available to you online comes at a cost, whether its obvious to the user or not. Paper directories offer the highest level of security related to search history and browsing habits. By mailing print directories, we offer consumers a highly secure, untraceable user experience and we back their transaction with the Diamond Certified Performance Guarantee at no cost. For consumers who prefer an online experience, we have a website as well and we do not sell user information to 3rd parties. The 'news release' you referred to was sent out on a press wire, so only media companies received them and then posted on their websites. Companies in the Diamond Certified resource dont pay to be certified. Only qualifying companies may pay certification fees which cover the costs of an additional layer of accountability including regular surveys of their customers by phone. We believe this to be a trustworthy endeavor. A paperless medium is not without the consumption of paper in its operations, nor is an online only resource an inherently more trustworthy medium for information. Either way, we are transparent in what we do and how we do it. If you do not wish to receive the directory, please feel free to contact our office at ********************************