Business ProfileforBenidorm Bikes and Snowboards, LLC

I knew I needed a new bike. My 11 year old ******* had been a star but knowledgeable riders were telling me the newer technology would improve my game. I had never shopped at Benidorm (Berlin Cycle then ********* ****) but it seemed to be where the serious riders went. I met Jan who immediately steered me away from what I wanted to what I needed and saved me quite a bit of money. Despite the Coronavirus she was able to get exactly the right bike for me. I knew 5 miles into my first ride that she had made the right decision because this new Specialized was so much easier to ride. The Di2, the frame, and especially the Future Shock suspension system were great upgrades for me However, this was only the beginning. I had stubbornly dragged my old seat, my old pedals, and my old ways with me to the new bike. My fellow riders coerced me into getting a proper fitting. This was a real game-changer. I am the king of contempt prior to investigation and I figured that I had been riding long enough to know how to set up my own bike. Jan tossed my beloved Brooks and raised the new seat almost 2". She canted the handlebars down 10 degrees and moved me further back on the saddle so I was pitched forward at a more comfortable and efficient angle. My new pedals are closer to the frame and the overall effect is keeping my knees tucked in and my back straighter, putting far less pressure on my joints. Since those changes, my climbing has drastically improved because my power is more centrally concentrated at the pedals. I am about 800 miles into the changes and I am experiencing less fatigue and certainly less cramping than before. This is the most comfortable bike I have ever ridden. Jan? Benidorm? The bike? All of them are factors but it is the first time in my cycling career that any one shop has taken the time to put it all together. However you ride, I can't stress to you enough the value of buying a bike from Benidorm and then having a custom fit with Jan.