Business ProfileforGio Trips

In March 2020, BBB contacted the business regarding the following advertising claims. To date the business did not respond.

"World's leading tour and travels Booking website - Giotrips"

Comparision Prices such as "$199 Per Family 40% OFF ($332)"
"Booking page: YOU SAVE: $133 (40%)"

Return and Refund Policy

BBB Code of Advertising indicates:
Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved.

Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

Comparison with Own Former Selling Price
The former price must be the actual price at which the advertiser has openly and actively offered the product or service for sale, for a reasonably substantial period of time, in the recent, regular course of business, honestly and in good faith.
Where the former price is genuine, the bargain being advertised is a true one. If, on the other hand, the former price being advertised is not bona fide, the bargain being advertised is a false one.
For example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction, the consumer is not receiving the usual value expected. In such a case, the "reduced" price is, in reality, probably just the seller's regular price.
Offering prices, as distinguished from actual former selling prices, may be used to deceptively imply a savings. In the event few or no sales were made at the advertised comparative price, the advertiser must make sure that the higher price does not exceed the advertiser's usual and customary retail markup for similar products or services.
Descriptive terminology often used by advertisers includes: "regularly," "was," "you save $ _____," and "originally." If the word "originally" is used and the original price is not the last previous price, that fact must be clearly and conspicuously disclosed by stating the last previous price, or that intermediate markdowns may have taken place, for example, "originally $400, formerly $300, now $250," "originally $400, intermediate markdowns taken, now $250."

Comparison with Current Price of Comparable Products or Services Sold by the Advertiser or by Others
dvertisers should be reasonably certain that the comparative price does not appreciably exceed the price at which substantial sales of comparable products or services have been made in the trade area for which the claim is made for a reasonably substantial period of time, in the recent, regular course of business. Such comparisons must be substantiated by the advertiser prior to making any advertised comparisons. Descriptive terminology often used by advertisers includes: "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____."
In all such cases, the advertiser must make certain that the comparable products or services are similar in all material and significant respects.

Basic Principles of the Code
The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.