Business ProfileforBefreetech.com

In January of 2017, BBB contacted this business regarding the advertising on the www.befreetech.com website. BBB asked the business to substantiate or alter statements made claiming:
"Reduce Electrical Usage
Increase Motor Life!
UCSA's Power Controllers are the most advanced and most efficient power factor controllers in the world."
Therma-Guard
"How would you like to save anywhere from 25-75% on your heating and cooling costs?"

"NASA tested and approved"

"The Therma-Guard Paint System is the Perfect Solution For:

High Utility Bills
Un-insulated or poorly insulated homes
Uncomfortable Household Environments
It Is:

Environmentally Friendly
Mildew and Ultraviolet Resistant
Easily Applied
Easy Clean Up
Durable and Long Lasting
Provides extra protection from vapor damage to walls and wood structure
Non-toxic"

Insect-A-Shield
"Non-Toxic Insect Killer"

"By contrast - Insect-a-Shield is odorless and harmless to humans and animals, but it still causes bugs to rapidly dehydrate and die."

Magnetic Laundry System
"Be Free of Laundry Detergent Forever!
Never Buy Laundry Soap Again!"

"No chemical residues means it's Hypo-allergenic and Anti-Alergy, possibly eliminating cases of skin or eye irritation"


"Free Home Electricity"

"Imagine using all the power you want for FREE, using technology that can tap a virtually unlimited source of energy while producing zero pollution.

BBB Code of Advertising indicates that:

Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.

36.2 Degradable
36.2.1 Advertisers may make an unqualified degradable claim if they have competent and reliable scientific evidence that the entire product or package will completely break down and return to nature within a reasonably short period of time after customary disposal. For items entering the solid waste stream, advertisers should substantiate that the items completely decompose within one year after customary disposal.
36.2.2 Advertisers must qualify, clearly and conspicuously, degradable claims to the extent necessary to avoid confusion about the product's or package's ability to degrade in the environment where it is customarily disposed or the rate and extent of degradation.

36.4 Non-toxic
36.4.1 Non-toxic claims likely convey that a product, package or service is non-toxic both for humans and for the environment generally. Thus advertisers must either possess competent and reliable scientific evidence that this is the case or clearly and conspicuously qualify the claim to avoid confusion.

To date, the business has not replied to this request or altered the statements in question.