Business ProfileforJad Trans Health
Vitamins and Supplements
Current Alerts For This Business
Advertising Review:
According to information in BBB files, the business is using fake celebrity endorsements in its advertising, specifically President Donald Trump and Steven Hawking. BBB's Code of Advertising indicates that advertising which uses testimonials or endorsements is misleading if they are not genuine and do not represent the current opinion of the endorser (Section 30, Testimonials and Endorsements).
In June 2019, BBB contacted the business regarding its advertising of free trial periods of its products. Consumers that sign up for the free trial period are enrolled in a monthly subscription for additional products. BBB requested the business substantiate that the claims meet the standards outlined in BBB's Code of Advertising (Section 18, Negative Option Plans, Continuity Plans and Automatic Shipments). The Code maintains that "Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature." Material terms that should be clear and conspicuous include the existence of the negative option feature, the cost of the additional goods or services, how consumers can cancel and avoid future shipments and charges, and how consumers can return items that they do not want. The Code continues that "advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language."
Additionally, BBB asked the company to substantiate claims made on its website about the efficacy or results of using the company's products. BBB requested the business substantiate the claims per standards outlined in BBB's Code of Advertising (Section 34, Claimed Results). Claims as to efficacy or results which will be obtained by or realized from a particular product should be based on recent and competent scientific or other objective data. Advertisers should be prepared to substantiate such claims.
As of this date, the business has not responded to BBB's request for substantiation about its advertising.
In June 2019, BBB contacted the business regarding its advertising of free trial periods of its products. Consumers that sign up for the free trial period are enrolled in a monthly subscription for additional products. BBB requested the business substantiate that the claims meet the standards outlined in BBB's Code of Advertising (Section 18, Negative Option Plans, Continuity Plans and Automatic Shipments). The Code maintains that "Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature." Material terms that should be clear and conspicuous include the existence of the negative option feature, the cost of the additional goods or services, how consumers can cancel and avoid future shipments and charges, and how consumers can return items that they do not want. The Code continues that "advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language."
Additionally, BBB asked the company to substantiate claims made on its website about the efficacy or results of using the company's products. BBB requested the business substantiate the claims per standards outlined in BBB's Code of Advertising (Section 34, Claimed Results). Claims as to efficacy or results which will be obtained by or realized from a particular product should be based on recent and competent scientific or other objective data. Advertisers should be prepared to substantiate such claims.
As of this date, the business has not responded to BBB's request for substantiation about its advertising.
Additional business information
Additional Info:
This BBB Business Profile provides information about the product name(s) listed in this profile. According to information in BBB files, this product has had its orders fulfilled and shipped by Hashtag Fulfillment, LLC, a business that is located in St Petersburg, FL. BBB files indicate that Hashtag Fulfillment performs these fulfillment and shipping services for a large number of products in the skin care and supplement industries.
BBB has had significant complaint activity involving a large number of products that have their orders fulfilled and shipped by Hashtag Fulfillment. Consistent throughout most of the product lines is a pattern of complaints concerning unauthorized and/or unexpected charges and unresolved refund disputes. Complaints filed by consumers state that they signed up for what they thought was a free trial of a product and later discovered additional unauthorized and/or unexpected charges to their credit cards for additional amounts.
A BBB Business Profile for Hashtag Fulfillment, LLC can be viewed at http://bbb.org/h/ju13 BBB files indicate that the products listed in this BBB Business Profile have a pattern of complaints concerning unauthorized and/or unexpected charges and unresolved refund disputes. Complaints filed by consumers state that they signed up for what they thought was a free trial and later discovered additional unauthorized and/or unexpected charges to their credit cards for additional amounts. BBB contacted the business in June 2019 about the pattern of complaints, but have not received a response at this time. On July 7, 2020 FTC sent Fortify Vitamins, Inc. d/b/a Fortifeye Vitamins a Warning letter Regarding Unsubstantiated claims for Coronavirus prevention or treatment (COVID-19).
FTC staff reviewed websites at https://www.fortifeye.com and https://www.drmichaellange.com on June 24, 2020.
FTC also reviewed your social media
websites at https://www.facebook.com/Fortifeye and
https://www.youtube.com/user/OcularHealth,
where Business direct consumers to contact them
to purchase:
Fortifeye Immune Boosting Bundle
Fortifeye Super Immune Wellness Bundle
Fortifeye Grass Fed Whey Isolate
Fortifeye Super Protein
Fortifeye Organic Blue Green
Superfood, Fortifeye Focus
Fortifeye Probiotics
Fortifeye Super Omega-3
Fortifeye Super
Omega-3 Max and other products.
FTC has determined that business advertising is unlawfully stating that certain products prevent or treat Coronavirus Disease 2019 (COVID-19).
Some examples of Coronavirus prevention or treatment claims on your websites
include:
"Dr Michael Lange and Fortifeye Vitamins have an incredible immune boosting
supplement bundle they are now offering at a dramatic discount. During the time
of this viral pandemic it is extremely important to have a strong immune system.
These four supplements (Fortifeye Grass Fed Whey Isolate or Super Protein,
Fortifeye Organic Blue Green Superfood, Fortifeye Focus, and Fortifeye Probiotics)
have amazing amounts of research supporting their immune boosting and total body
wellness benefits. . . . Lactoferrin, another key immune boosting component of whey
protein, is a globular glycoprotein that has many potential health benefits. New research indicates that lactoferrin may have antiviral, antibacterial, antifungal and
possibly anti carcinogenic effects. Lactoferrin can bind to a virus and prevent the
virus from attaching to a host." (from your webpage at
http://fortifeye.com/products/fortifeye-immune-boosting-bundle/)
"New research indicates that lactoferrin may have antiviral, antibacterial, antifungal
and possibly anti carcinogenic effects. Lactoferrin can bind to a virus and prevent
the virus from attaching to a host. This new science is crucial during the time of viral
pandemics. Dr Michael Lange recommends to his patients and his talk show
listeners to consume a smoothie daily using a good grass fed whey protein to enhance
their immune system . . . During the time of viral pandemics Dr Lange feels this is
one proactive step people can do that may have some potential benefits. . . . Grass
Fed Whey Proteins are also high in specific Immunoglobulins . . . all of which are
responsible for a powerful immune system. Build a powerful immune system and
fight against viral invasions. . . . Consuming a non denatured grass fed whey protein
will help to enhance your immune system and strengthen your body to fight against
viral attacks. Fortifeye makes both grass fed whey concentrate and isolate. . . . Dr
Michael Lange also makes some other recommendations to help keep the immune
system charged during the viral pandemic. . . . Dr Lange has created Fortifeye
Organic Blue Green Superfood . . . you can order Fortifeye Probiotics online . . .
Lange has developed Fortifeye Focus . . . ." (from your webpage at
http://fortifeye.com/articles/boosting-your-immune-system-naturally/)
"We're going to talk a little bit today about some natural approaches to help fight against
this viral invasion, alright. We talked about this earlier in the viral pandemic, but I think
it's a good time to address this, because there's a lot of resurgence of this virus right now.
. . . And omega-3 fish oil, yes, may be beneficial. There's a new study Harvard and
Thailand have been involved in that talks about the resolvins that are in omega-3.
Resolvins may actually help to reduce the cytokine storm that's produced by the COVID19 and other viruses. So, it's not a cure, alright, I didn't say that. But I think taking your
omega-3, our Fortifeye Super Omega, or better yet, our Fortifeye Super Omega-3 Max,
two per day, is going to be a good idea. Because that does have resolvins and protectins
in it and it will help reduce the cytokine storm. It's the body's natural stop signals for
inflammation. So this cytokine storm when you have this virus attacks your lungs, your
heart, your brain . . . you could die. So not only do we need to begin sunshine and
vitamin D, getting a lot of vitamin C, maybe some zinc . . . but maybe taking your
omega-3. . . . Currently, Fortifeye Super Omega and the one that's 50 percent more
potent, Fortifeye Super Omega-3 Max, is (sic) both at $28, okay? So it's a pretty good
deal. So, once again, consider taking your omega-3 fish oil . . . Fortifeye, we make it in
Norway . . . it is the purest, most potent triglyceride molecule omega-3 in the United
States right now. . . . We have developed a product called Fortifeye Super Immune
Wellness Bundle, it has all of this and it's a pretty good price. Go to fortifeye.com, check
out all the new bundles that we have, and look and see which one you like the best. But
the big daddy, the king daddy has everything in it to stimulate your immune system for total wellness of the body, anti-aging, would be the Fortifeye Super Immune Wellness
bundle, and it's at fortifeye.com." (from your June 13, 2020 YouTube video "Dr.
Michael Lange discussing how omega 3 may benefit the cytokine storm" at
https://www.youtube.com/watch?v=DpJcYb9YP8E; also available in your June 13, 2020
post at https://www.facebook.com/Fortifeye and at https://www.drmichaellange.com/askthe-doctor-dr-michael-lange/)
"(T)here's a new study out that may suggest that omega-3 is beneficial. As a matter of
fact, the manufacturers of a prescription fish oil that I don't like because our Fortifeye
Super Omega(-3) Max is much more potent and pure, they're claiming that it is a
treatment for the coronavirus, their high levels of omega-3. And you can go to Google
and see why they claim this. But it does make a lot of sense." (from your June 6, 2020
YouTube video "Ask the Dr. LIVE with Dr. Michael Lange talks about a new mask for
protecting against Covid-19" at https://www.youtube.com/watch?v=_OWHV9umRXA;
also available in your June 6, 2020 post at https://www.facebook.com/Fortifeye and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"Now, I do know, and I've talked about this in this program, everybody needs to be
proactive at trying to stimulate their immune system, alright. So we need to be eating the
right foods, plenty of fruits and vegetables. We need to be doing all sorts of things to
stimulate our immune system. You know, I've created this immune boosting package on
the Fortifeye website. It's $99, it's usually $140. I've taken four of our supplements that
has (sic) a lot of science and evidence to produce a healthier immune system and all that
science is posted on our website at fortifeye.com. . . . So we gotta be proactive to helping
promote an overall healthy immune system so we can maybe potentially decrease the
chance of you catching the virus and/or the symptomology once you do catch it." (from
your April 18, 2020 YouTube video "Dr Michael Lange talks about Viral Pandemic" at
https://www.youtube.com/watch?v=3sYEOYNGH4M; also available in your April 18,
2020 post at https://www.facebook.com/Fortifeye and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"Right now with this viral pandemic we have to stimulate a healthy immune system. We
have to kick start our immune system. It's all fine and dandy - social distancing, all of
this washing your hands is very important. But I think it's prudent to really educate the
public on the importance of boosting your immune system. . . . But a lot of you don't
realize . . . the power of proper supplementation. I mean proper vitamins, proper
minerals. And most of the stuff you buy over the counter is not that good. It doesn't
have very much antioxidant, doesn't have many minerals, it's not organically derived, it
has a lot of binders and fillers, and a lot of stuff that's not that good for you. So, I've
developed four supplements that are being used all over the world right now, put them all
together in what we call Fortifeye Immune Boosting Bundle, alright. This is taking
Organic Blue Green Superfood, taking our Fortifeye Probiotic bacteria, taking our
Fortifeye Focus . . . and then either . . . Fortifeye vanilla or chocolate Super Protein . . . or
our Grass Fed Whey Protein Isolate. . . . I call it quadruple whammy fighting against outside invaders - virus, alright. Fungus, bacterial infections. . . . It works, like I said,
I've got thousands of patients taking this right now . . . . Doctors all over the world are
recommending it. . . . And it would be $140 if you bought them individually, and right
now we're doing a deal, $99. And you go on to the Fortifeye website, fortifeye.com, or
call Fortifeye Vitamins. . . . So go to fortifeye.com, go to Immune Boosting Bundle.
And I wrote a little article on it today, posted on there, so it tells you about the science of
why I recommend it. . . . Right now in this viral pandemic, you know, I'm trying to do
everything I can to help all of you." (from your April 9, 2020 YouTube video "Dr
Michael Lange launches Fortifeye Immune Boosting Bundle" at
https://www.youtube.com/watch?v=UOl3Pkut9Qg&t; also available at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"(ASK THE DR RADIO SHOW CALLER): If you load up with antioxidants . . .
would it help you fend off this virus or not?
(DR. LANGE): Well, there is a lot of proof, a lot of science, a lot of clinical evidence
that actually talks about boosting your immune system with certain nutrients, okay? And
that's what that article is I just wrote, so when you get a chance, it goes into a lot of detail
about boosting your immune system naturally, and it does mention some of our products,
and it gives you a discount, but I give you alternatives, so it's just not about pushing
Fortifeye, okay? I'm giving everyone 25% off during this pandemic. I push Fortifeye
because I know what's in it, I developed it, I know it's the best of the best. . . . So, a few
supplements that I developed that I do recommend are the whey protein isolate that I
developed or the new whey protein super protein concentrate. And there's a lot of
science behind why a whey protein stimulates your immune system and does fight
against viruses. Now specifically the coronavirus, who knows, but we do know it fights
against AIDS, HIV, influenza, alright? It fights against herpes zoster, it fights against
lots of other types of viruses, so I can't say with coronavirus, I'm sure there are some
studies from the old coronavirus and whey protein. But remember whey protein not only
enables you to build muscle strength and endurance, it's going to help fight off viruses
indirectly by building your immune system. So I like that. I like the Fortifye Focus.
Fortifye Focus two per day during this viral season because two per day has been shown,
the astaxanthin at two per day actually builds your immune system dramatically. . . . The
Fortifye Probiotics I recommend. . . . And then I do recommend something I created
called Fortifeye Organic Blue Green Superfood . . . . Those are the four I call the
quadruple whammy against the virus, building your immune system. . . . Those four
things will build your immune system, it'll make you healthier in general, it'll make you
feel better. And who knows, the whole key is to have a strong immune system so that
you don't catch this virus, and if you do catch this virus, it doesn't kill you, okay?"
(from your April 4, 2020 YouTube video "Dr. Michael Lange discussing how to stay
safe during the pandemic at https://www.youtube.com/watch?v=8C9Mwp6-72k; also
available in your April 4, 2020 posts at https://www.facebook.com/Fortifeye (including
your post "Ask the Dr. LIVE with Dr. Michael Lange second part of discussion on boosting immune system and decreasing chance of getting the corona virus") and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
It is unlawful under the FTC Act, 15 U.S.C. § 41 et seq., to advertise that a product can prevent, treat, or cure human disease unless you possess competent and reliable scientific evidence, including, when appropriate, well-controlled human clinical studies, substantiating that the claims are true at the time they are made. For COVID-19, no such study is currently known to exist for the products identified above. Thus, any coronavirusrelated prevention or treatment claims regarding such products are not supported by competent and reliable scientific evidence. You must immediately cease making all such
claims.
You are also advised to review all other claims for your products and immediately cease making claims that are notsupported by competent and reliable scientific evidence.
Within 48 hours, please send a message to Richard Cleland, Assistant Director via electronic mail at rcleland@ftc.gov describing the specific actions you have taken to address the FTC's concerns. If you have any questions regarding compliance with the FTC Act, please contact Richard Cleland at 202-326-3088.
BBB has had significant complaint activity involving a large number of products that have their orders fulfilled and shipped by Hashtag Fulfillment. Consistent throughout most of the product lines is a pattern of complaints concerning unauthorized and/or unexpected charges and unresolved refund disputes. Complaints filed by consumers state that they signed up for what they thought was a free trial of a product and later discovered additional unauthorized and/or unexpected charges to their credit cards for additional amounts.
A BBB Business Profile for Hashtag Fulfillment, LLC can be viewed at http://bbb.org/h/ju13 BBB files indicate that the products listed in this BBB Business Profile have a pattern of complaints concerning unauthorized and/or unexpected charges and unresolved refund disputes. Complaints filed by consumers state that they signed up for what they thought was a free trial and later discovered additional unauthorized and/or unexpected charges to their credit cards for additional amounts. BBB contacted the business in June 2019 about the pattern of complaints, but have not received a response at this time. On July 7, 2020 FTC sent Fortify Vitamins, Inc. d/b/a Fortifeye Vitamins a Warning letter Regarding Unsubstantiated claims for Coronavirus prevention or treatment (COVID-19).
FTC staff reviewed websites at https://www.fortifeye.com and https://www.drmichaellange.com on June 24, 2020.
FTC also reviewed your social media
websites at https://www.facebook.com/Fortifeye and
https://www.youtube.com/user/OcularHealth,
where Business direct consumers to contact them
to purchase:
Fortifeye Immune Boosting Bundle
Fortifeye Super Immune Wellness Bundle
Fortifeye Grass Fed Whey Isolate
Fortifeye Super Protein
Fortifeye Organic Blue Green
Superfood, Fortifeye Focus
Fortifeye Probiotics
Fortifeye Super Omega-3
Fortifeye Super
Omega-3 Max and other products.
FTC has determined that business advertising is unlawfully stating that certain products prevent or treat Coronavirus Disease 2019 (COVID-19).
Some examples of Coronavirus prevention or treatment claims on your websites
include:
"Dr Michael Lange and Fortifeye Vitamins have an incredible immune boosting
supplement bundle they are now offering at a dramatic discount. During the time
of this viral pandemic it is extremely important to have a strong immune system.
These four supplements (Fortifeye Grass Fed Whey Isolate or Super Protein,
Fortifeye Organic Blue Green Superfood, Fortifeye Focus, and Fortifeye Probiotics)
have amazing amounts of research supporting their immune boosting and total body
wellness benefits. . . . Lactoferrin, another key immune boosting component of whey
protein, is a globular glycoprotein that has many potential health benefits. New research indicates that lactoferrin may have antiviral, antibacterial, antifungal and
possibly anti carcinogenic effects. Lactoferrin can bind to a virus and prevent the
virus from attaching to a host." (from your webpage at
http://fortifeye.com/products/fortifeye-immune-boosting-bundle/)
"New research indicates that lactoferrin may have antiviral, antibacterial, antifungal
and possibly anti carcinogenic effects. Lactoferrin can bind to a virus and prevent
the virus from attaching to a host. This new science is crucial during the time of viral
pandemics. Dr Michael Lange recommends to his patients and his talk show
listeners to consume a smoothie daily using a good grass fed whey protein to enhance
their immune system . . . During the time of viral pandemics Dr Lange feels this is
one proactive step people can do that may have some potential benefits. . . . Grass
Fed Whey Proteins are also high in specific Immunoglobulins . . . all of which are
responsible for a powerful immune system. Build a powerful immune system and
fight against viral invasions. . . . Consuming a non denatured grass fed whey protein
will help to enhance your immune system and strengthen your body to fight against
viral attacks. Fortifeye makes both grass fed whey concentrate and isolate. . . . Dr
Michael Lange also makes some other recommendations to help keep the immune
system charged during the viral pandemic. . . . Dr Lange has created Fortifeye
Organic Blue Green Superfood . . . you can order Fortifeye Probiotics online . . .
Lange has developed Fortifeye Focus . . . ." (from your webpage at
http://fortifeye.com/articles/boosting-your-immune-system-naturally/)
"We're going to talk a little bit today about some natural approaches to help fight against
this viral invasion, alright. We talked about this earlier in the viral pandemic, but I think
it's a good time to address this, because there's a lot of resurgence of this virus right now.
. . . And omega-3 fish oil, yes, may be beneficial. There's a new study Harvard and
Thailand have been involved in that talks about the resolvins that are in omega-3.
Resolvins may actually help to reduce the cytokine storm that's produced by the COVID19 and other viruses. So, it's not a cure, alright, I didn't say that. But I think taking your
omega-3, our Fortifeye Super Omega, or better yet, our Fortifeye Super Omega-3 Max,
two per day, is going to be a good idea. Because that does have resolvins and protectins
in it and it will help reduce the cytokine storm. It's the body's natural stop signals for
inflammation. So this cytokine storm when you have this virus attacks your lungs, your
heart, your brain . . . you could die. So not only do we need to begin sunshine and
vitamin D, getting a lot of vitamin C, maybe some zinc . . . but maybe taking your
omega-3. . . . Currently, Fortifeye Super Omega and the one that's 50 percent more
potent, Fortifeye Super Omega-3 Max, is (sic) both at $28, okay? So it's a pretty good
deal. So, once again, consider taking your omega-3 fish oil . . . Fortifeye, we make it in
Norway . . . it is the purest, most potent triglyceride molecule omega-3 in the United
States right now. . . . We have developed a product called Fortifeye Super Immune
Wellness Bundle, it has all of this and it's a pretty good price. Go to fortifeye.com, check
out all the new bundles that we have, and look and see which one you like the best. But
the big daddy, the king daddy has everything in it to stimulate your immune system for total wellness of the body, anti-aging, would be the Fortifeye Super Immune Wellness
bundle, and it's at fortifeye.com." (from your June 13, 2020 YouTube video "Dr.
Michael Lange discussing how omega 3 may benefit the cytokine storm" at
https://www.youtube.com/watch?v=DpJcYb9YP8E; also available in your June 13, 2020
post at https://www.facebook.com/Fortifeye and at https://www.drmichaellange.com/askthe-doctor-dr-michael-lange/)
"(T)here's a new study out that may suggest that omega-3 is beneficial. As a matter of
fact, the manufacturers of a prescription fish oil that I don't like because our Fortifeye
Super Omega(-3) Max is much more potent and pure, they're claiming that it is a
treatment for the coronavirus, their high levels of omega-3. And you can go to Google
and see why they claim this. But it does make a lot of sense." (from your June 6, 2020
YouTube video "Ask the Dr. LIVE with Dr. Michael Lange talks about a new mask for
protecting against Covid-19" at https://www.youtube.com/watch?v=_OWHV9umRXA;
also available in your June 6, 2020 post at https://www.facebook.com/Fortifeye and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"Now, I do know, and I've talked about this in this program, everybody needs to be
proactive at trying to stimulate their immune system, alright. So we need to be eating the
right foods, plenty of fruits and vegetables. We need to be doing all sorts of things to
stimulate our immune system. You know, I've created this immune boosting package on
the Fortifeye website. It's $99, it's usually $140. I've taken four of our supplements that
has (sic) a lot of science and evidence to produce a healthier immune system and all that
science is posted on our website at fortifeye.com. . . . So we gotta be proactive to helping
promote an overall healthy immune system so we can maybe potentially decrease the
chance of you catching the virus and/or the symptomology once you do catch it." (from
your April 18, 2020 YouTube video "Dr Michael Lange talks about Viral Pandemic" at
https://www.youtube.com/watch?v=3sYEOYNGH4M; also available in your April 18,
2020 post at https://www.facebook.com/Fortifeye and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"Right now with this viral pandemic we have to stimulate a healthy immune system. We
have to kick start our immune system. It's all fine and dandy - social distancing, all of
this washing your hands is very important. But I think it's prudent to really educate the
public on the importance of boosting your immune system. . . . But a lot of you don't
realize . . . the power of proper supplementation. I mean proper vitamins, proper
minerals. And most of the stuff you buy over the counter is not that good. It doesn't
have very much antioxidant, doesn't have many minerals, it's not organically derived, it
has a lot of binders and fillers, and a lot of stuff that's not that good for you. So, I've
developed four supplements that are being used all over the world right now, put them all
together in what we call Fortifeye Immune Boosting Bundle, alright. This is taking
Organic Blue Green Superfood, taking our Fortifeye Probiotic bacteria, taking our
Fortifeye Focus . . . and then either . . . Fortifeye vanilla or chocolate Super Protein . . . or
our Grass Fed Whey Protein Isolate. . . . I call it quadruple whammy fighting against outside invaders - virus, alright. Fungus, bacterial infections. . . . It works, like I said,
I've got thousands of patients taking this right now . . . . Doctors all over the world are
recommending it. . . . And it would be $140 if you bought them individually, and right
now we're doing a deal, $99. And you go on to the Fortifeye website, fortifeye.com, or
call Fortifeye Vitamins. . . . So go to fortifeye.com, go to Immune Boosting Bundle.
And I wrote a little article on it today, posted on there, so it tells you about the science of
why I recommend it. . . . Right now in this viral pandemic, you know, I'm trying to do
everything I can to help all of you." (from your April 9, 2020 YouTube video "Dr
Michael Lange launches Fortifeye Immune Boosting Bundle" at
https://www.youtube.com/watch?v=UOl3Pkut9Qg&t; also available at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
"(ASK THE DR RADIO SHOW CALLER): If you load up with antioxidants . . .
would it help you fend off this virus or not?
(DR. LANGE): Well, there is a lot of proof, a lot of science, a lot of clinical evidence
that actually talks about boosting your immune system with certain nutrients, okay? And
that's what that article is I just wrote, so when you get a chance, it goes into a lot of detail
about boosting your immune system naturally, and it does mention some of our products,
and it gives you a discount, but I give you alternatives, so it's just not about pushing
Fortifeye, okay? I'm giving everyone 25% off during this pandemic. I push Fortifeye
because I know what's in it, I developed it, I know it's the best of the best. . . . So, a few
supplements that I developed that I do recommend are the whey protein isolate that I
developed or the new whey protein super protein concentrate. And there's a lot of
science behind why a whey protein stimulates your immune system and does fight
against viruses. Now specifically the coronavirus, who knows, but we do know it fights
against AIDS, HIV, influenza, alright? It fights against herpes zoster, it fights against
lots of other types of viruses, so I can't say with coronavirus, I'm sure there are some
studies from the old coronavirus and whey protein. But remember whey protein not only
enables you to build muscle strength and endurance, it's going to help fight off viruses
indirectly by building your immune system. So I like that. I like the Fortifye Focus.
Fortifye Focus two per day during this viral season because two per day has been shown,
the astaxanthin at two per day actually builds your immune system dramatically. . . . The
Fortifye Probiotics I recommend. . . . And then I do recommend something I created
called Fortifeye Organic Blue Green Superfood . . . . Those are the four I call the
quadruple whammy against the virus, building your immune system. . . . Those four
things will build your immune system, it'll make you healthier in general, it'll make you
feel better. And who knows, the whole key is to have a strong immune system so that
you don't catch this virus, and if you do catch this virus, it doesn't kill you, okay?"
(from your April 4, 2020 YouTube video "Dr. Michael Lange discussing how to stay
safe during the pandemic at https://www.youtube.com/watch?v=8C9Mwp6-72k; also
available in your April 4, 2020 posts at https://www.facebook.com/Fortifeye (including
your post "Ask the Dr. LIVE with Dr. Michael Lange second part of discussion on boosting immune system and decreasing chance of getting the corona virus") and at
https://www.drmichaellange.com/ask-the-doctor-dr-michael-lange/)
It is unlawful under the FTC Act, 15 U.S.C. § 41 et seq., to advertise that a product can prevent, treat, or cure human disease unless you possess competent and reliable scientific evidence, including, when appropriate, well-controlled human clinical studies, substantiating that the claims are true at the time they are made. For COVID-19, no such study is currently known to exist for the products identified above. Thus, any coronavirusrelated prevention or treatment claims regarding such products are not supported by competent and reliable scientific evidence. You must immediately cease making all such
claims.
You are also advised to review all other claims for your products and immediately cease making claims that are notsupported by competent and reliable scientific evidence.
Within 48 hours, please send a message to Richard Cleland, Assistant Director via electronic mail at rcleland@ftc.gov describing the specific actions you have taken to address the FTC's concerns. If you have any questions regarding compliance with the FTC Act, please contact Richard Cleland at 202-326-3088.
At-a-glance
Business Details
This is a multi-location business.
- Location of This Business
- 3130 Tyrone Blvd N, Saint Petersburg, FL 33710-2919
- BBB File Opened:
- 6/5/2019
- Alternate Business Name
- Jad Transactions, LLC.
- Jad Healthy Life
- Reviva Brain + Omega Fusion
- Contact Information
Principal
- Customer Service, Customer Service Representative
Customer Contact
- Customer Service, Customer Service Representative
- Additional Contact Information
Phone Numbers
- (888) 256-5001Other Phone
- (800) 732-9211Other Phone
- (888) 256-5001
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.