Business ProfileforAllied Home Inspections FL LLC

In December 2018 BBB contacted the business regarding the following advertising claim.
(Location: https://allyflorida.com)
"Rated #1 in Central Florida!"

BBB Code of Advertising indicates:
Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved.

(Location: https://allyflorida.com)
"Report delivered in 5 minutes!"
"No matter what time of day you schedule your inspection, our promise is that you will have your report within 5 minutes of the inspection being done."

BBB Code of Advertising indicates:
Basic Principles of the Code
The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

BBB advertising concerns also included:
(Location: https://allyflorida.com/services-and-pricing)
"We guarantee the best rates in Florida. If you find a better price, we will beat it by 10%!"

(Location: https://allyflorida.com )
"WHY CHOOSE ALLIED? WE GUARANTEE THE BEST PRICES & SUPPORT"

BBB Code of Advertising indicates:
Price Equaling, Meeting Competitors' Prices
Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
The offer is made in good faith;
The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
The terms of the offer are not unrealistic or unreasonable for the consumer.
Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.

To date the business responded with information but did not substantiate their claim of being #1.