Business ProfileforThe Cleaning Authority

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of The Cleaning Authority's website, a few advertised claims were found for which we requested written substantiation.

BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising.

The specific Codes in question are as follows:

Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

Objective Superlative Claims: Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation.

Warranties or Guarantees: When using the term "warranty" or "guarantee" the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller's website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee."

Environmental Benefit Claims:
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.

BBB respectfully requested written documentation to support the following advertised claims:

https://www.thecleaningauthority.com/cumming/

We Are the Local Experts to Trust

https://www.thecleaningauthority.com/about-us/company-history/

YOUR SATISFACTION IS 100% GUARANTEED WITH US!

https://www.thecleaningauthority.com/atlanta/about-us/career-opportunities/

The Cleaning Authority has been the expert in cleaning services across the nation for the past 25 years.

https://www.thecleaningauthority.com/why-hire-us-/satisfaction-guaranteed/

With Us, Your Satisfaction Is Guaranteed

https://www.thecleaningauthority.com/why-hire-us-/green-cleaning/

ENVIRONMENTALLY RESPONSIBLE CLEANING PRODUCTS

https://www.thecleaningauthority.com/why-hire-us-/professionally-trained-employees/

Your Satisfaction Is 100% Guaranteed with Us!

The Cleaning Authority did not respond to BBB's request.