Business Profilefor123blacklights.com
Additional business information
On 12/28/2021, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. The business failed to disclose the basis for price comparison as required by BBB’s Code of Advertising.
Business advertised the following:
$699.99 $349.99
- The slash on the price indicates that there is a price comparison being made without disclosing the basis for the comparison.
The BBB Code of Advertising States:
2. Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
2.1.1 Their own former selling price;
2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
As of 1/25/2022, business has not responded to BBB emails or substantiated claims.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 2201 S Union Ave, Chicago, IL 60616-2157
- BBB File Opened:
- 2/28/2018
- Years in Business:
- 15
- Business Started:
- 7/11/2009
- Type of Entity:
- Sole Proprietorship
- Business Management
- Mr. Neil Elkayam, Owner
- Contact Information
Principal
- Mr. Neil Elkayam, Owner
Customer Contact
- Mr. Neil Elkayam, Owner
Customer Complaints
0 Customer Complaints
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