Business ProfileforThe Bradford Exchange, Ltd.
Current Alerts For This Business
“BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.“
On November 22, 2021, BBB contacted this business about claims
Snoopy Through The Seasons" Perpetual Calendar Collection
Price: $59.99 US
Each Issue
Consumers are alleging that the advertisement is not clear and conspicuous that they would be billed separately the same amount for each item in the collection. This is an example only and can be found on other products on the website.
The BBB Code of Advertising States:
21. Layout and Illustrations
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.
Here are the requested next steps for your business:
- Modify website to clearly and conspicuously disclose that the product is not sold as a complete set at the advertised price as each piece is sold separately to complete the collection.
On January 12, 2022 the business responded to BBB and stated that revisions to their advertising and testing of the changes may take as long as a month. BBB expects to hear back from the business as promised.
Message from business:
The Bradford Exchange is aware of potential complaints about shipping taking longer time than originally expected due to the Global Supply Chain and Shipment Carrier issues. Please be assured that if your order is unexpectedly delayed, a communication will be sent to you via email, mail or phone. Updates on Orders Status can also be accessed via our website.
If you have a general Customer Service inquiry, such as the status of your return or refund, we encourage you to call 1-800-323-5577 for assistance. NOTE: Product returns normally take up to 2-3 weeks to be received and processed. If you have questions about a subscription plan that you are collecting, please feel free to view the details of the collection on our website or contact our Customer Service department for assistance.
If your question is about the Bradford Rewards program or that you no longer wish to be enrolled in the Rewards program, please contact 877-518-2644 or email customerservice@bradfordexchangerewards.com and a representative will be able to assist you.
Thank you for shopping with us.
Additional business information
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clear to consumers, and remove misleading or deceptive statements.
On 7/18/2023, BBB contacted the business regarding their advertised products on their website. Consumers alleged that the design of the website was confusing and made it so that customers purchased items that were a part of a collection without the customer realizing until they were being billed. This information has to be clear as required by the BBB Code of Advertising.
The business advertised the following product on their website:
https://www.bradfordexchange.com/products/911083_morgan-and-peace-silver-dollar-coin-collection.html
“The Complete Morgan And Peace Silver Dollar Coin Collection
Price:
$99.99 US
Each Issue
s&s$9.99 US
Available in 2 installments
of $49.99 US”
The BBB Code of Advertising States:
21. Layout and Illustrations
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.
On 9/11/2023 the business responded to BBB and stated that once the client selects and adds the collection to their cart, they will be shown the RISK-FREE Subscription verbiage before they SUBMIT their order. The customer can cancel at any time and return any item for a refund.
Per Bradford Exchange, extra verbiage was added to the check out this last year to avoid customer confusion.
This Ad review is the 2nd time the business has had to address the layout on their website product page. As of 9/11/2023, the business has made corrections to the website per the check out and addressed the concerns relating to consumers misunderstanding that a product they purchased was a part of a series collection.
At-a-glance
Customer Complaints
972 complaints closed in last 3 years
273 complaints closed in last 12 months
Customer Reviews are not used in the calculation of BBB Rating
Related Categories
Overview
Products & Services
Business Details
This is a multi-location business.
- Location of This Business
- 9333 N Milwaukee Ave, Niles, IL 60714-1303
- BBB File Opened:
- 3/1/1973
- Years in Business:
- 51
- Business Started:
- 1/12/1973
- Business Started Locally:
- 1/12/1973
- Business Incorporated:
- 2/8/1962
- Accredited Since:
- 8/1/1989
- Type of Entity:
- Corporation
- Alternate Business Name
- The Bradford Exchange Check Company, LTD
- Bradford Editions
- Bradford Exchange
- Hours of Operation
Primary
- M:
- 7:00 AM - 6:00 PM
- T:
- 7:00 AM - 6:00 PM
- W:
- 7:00 AM - 6:00 PM
- Th:
- 7:00 AM - 6:00 PM
- F:
- 7:00 AM - 6:00 PM
- Sa:
- Closed
- Su:
- Closed
- Business Management
- Ms. Stacy Sears, Company Contact
- Contact Information
Principal
- Ms. Stacy Sears, Company Contact
Customer Contact
- Ms. Stacy Sears, Company Contact
- Additional Contact Information
Fax Numbers
- (847) 966-3121Primary Fax
- (877) 272-3367Other Fax
Phone Numbers
- (800) 323-5577Other Phone
- (866) 907-3607Other Phone
- (847) 966-3121
Customer Complaints
972 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
10/23/2024
- Complaint Type:
- Delivery Issues
- Status:
- Resolved
Customer Reviews
600 Customer Reviews
What do you think? Share your review.
Most Recent Customer Review
Delana N
1 star10/28/2024
The Bradford Exchange, Ltd. Response
10/29/2024
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