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Find a Location

Swim-Mor Pools and Spas has 3 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Swim-Mor Pools and Spas

      920 Lake Dr Mount Ephraim, NJ 08059-1838

      BBB Accredited Business
    • Swim-Mor Pools and Spas

      331 Tilton Road Northfield, NJ 08225

      BBB Accredited Business
    • Swim-Mor Pools and Spas

      514 Route 33 Millstone Township, NJ 07726

      BBB Accredited Business

    Business ProfileforSwim-Mor Pools and Spas

    Pool Contractors
    Multi Location Business
    BBB accredited business

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 3 Customer Reviews

    Customer Complaints

    5 complaints closed in last 3 years

    2 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 7/24/2002

    Years in Business: 57

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Related Categories

    Overview

    This business offers new gunite pool design, construction, renovation and remodeling, service and retail.

    Business Details

    This is a multi-location business.

    Find a Location

    Swim-Mor Pools and Spas has 3 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Swim-Mor Pools and Spas

        920 Lake Dr Mount Ephraim, NJ 08059-1838

        BBB Accredited Business
      • Swim-Mor Pools and Spas

        331 Tilton Road Northfield, NJ 08225

        BBB Accredited Business
      • Swim-Mor Pools and Spas

        514 Route 33 Millstone Township, NJ 07726

        BBB Accredited Business
      Location of This Business
      920 Lake Dr, Mount Ephraim, NJ 08059-1838
      BBB File Opened:
      2/1/1969
      Years in Business:
      57
      Business Started:
      1/1/1967
      Business Started Locally:
      1/1/1967
      Business Incorporated:
      1/1/1967
      Accredited Since:
      7/24/2002
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      BBB records show a license number of 13VH00150000 for this business, issued by NJ Division of Consumer Affairs

      These agencies may include:

      NJ Division of Consumer Affairs

      124 Halsey Street, 7th Floor, PO Box 45027

      Newark NJ 07102

      (973) 504-6200

      https://newjersey.mylicense.com/verification/

      Type of Entity:
      Corporation
      Alternate Business Name
      • Swim Mor Pools
      Business Management
      • Mr. Mike McCool, General Manager
      Contact Information

      Principal

      • Mr. Mike McCool, General Manager

      Customer Contact

      • Mr. Mike McCool, General Manager
      Additional Contact Information

      Fax Numbers

      • (856) 456-7782
        Primary Fax

      Email Addresses

      Industry Tip

      BBB Tip: Hiring a pool contractor

      Customer Complaints

      5 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Customer Reviews

      3 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Amanda M

      1 star

      05/24/2024

      After several other pool companies that have come out for an estimate we decided to go with Swim-Mor because several others in our town we saw using them. DO NOT GO WITH THEM! We started this process in January 2024 it is now almost June and we are still dealing with this. Not only did they design the pool and not dig my pool deep enough and never explained the whole process they have caused us to spend an additional $50,000 in landscaping and retainer walls! Make sure you ask about all landscaping and if your going to need any additional walls and drainage installed. Which is outside of their scope. We had to have additional drains put in so the water would drain away from our house and neighbors. Several calls were made to ****************************** and even the owner ****. All they want is your money!! After spending $85,000 for a pool we are left with a huge mess and they refuse to talk to you. All they care about is getting all their money up front. Designs for the pool have to be approved from township. They twisted the plans and made me sign something that I was not even aware of. Their workers came here drinking beer on the job and being extremely inappropriate with my 17 year old daughter as she was leaving for school. This was also brought to the attention of the owner who never even called us to discuss any issues.

      Swim-Mor Pools and Spas Response

      05/31/2024

      I firmly disagree with this review. This pool was sold in January 2024, designed, permitted and then Dug March 11th, was then plastered May 9th , filled with water and started up 5/13th. The pool was Completed in the two months we had estimated for her and this during one of the wettest springs on record. A text from her after the coping and tile was installed on 4/23, Everything has been so smooth and easy thank you for everything!It wasnt until the concrete contractor was out to layout the concrete that was included in the contract and she got pricing for a different contractor for upgrading to pavers and additional patio was there suddenly a problem. There was a discrepancy in the amount of concrete that was included and the amount on the drawing, which, Swim-Mor agreed to honor the extra amount on the design. However, the problem is she also wanted to extend the patio beyond what was included, designed, and approved by the township. Due to the obvious grades in her yard that existed before Swim-Mor ever entered the property, as the angle of her existing rear and side fence clearly show, sloping from one side to the other, she would need a retaining wall to put additional decking closer to the side and rear fence. This was not a mistake on Swim-Mor. The design the entire time showed the layout of the pool and she also approved the elevation of the pool so that she could walk off her existing patio to the new pool deck. We cannot help that her yard has always had a grade from one end to the other and now that there is a ~19x39 swimming pool in the middle the grade on the one side is exaggerated. Had she installed what we had designed, retaining walls would not be needed. Had we originally set the pool elevation lower, she would have needed retaining walls up against her existing ~45 wide patio between the house and the pool as well as potentially the opposite side of the property holding back the existing grade.

      Local BBB

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