Business ProfileforEmma Day Care
Additional business information
On November 15, 2023, BBB contacted the business regarding its website advertising "biodegradable."
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as "green" or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic," should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
- Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
- Advertisers must qualify general claims with specific environmental benefits.
- Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualification for any claim must be clear, conspicuous, and understandable.
- When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
- Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
Biodegradable
- Advertisers may make an unqualified degradable claim if they have competent and reliable scientific evidence that the entire product or package will completely break down and return to nature within a reasonably short period of time after customary disposal. For items entering the solid waste stream, advertisers should substantiate that the items completely decompose within one year after customary disposal.
- Advertisers must qualify, clearly and conspicuously, degradable claims to the extent necessary to avoid confusion about the product or package's ability to degrade in the environment where it is customarily disposed or the rate and extent of degradation.
Our goal is to help businesses avoid unreasonable consumer expectations and minimize potential liability whenever possible.
Unfortunately, the business failed to respond to BBB's request to substantiate, modify or remove the claims.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 49 E Midland Ave, Paramus, NJ 07652-2920
- BBB File Opened:
- 7/28/2015
- Years in Business:
- 14
- Business Started:
- 1/19/2010
- Business Incorporated:
- 9/1/2012
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- Emma Daycare
- Business Management
- Ms. Yulia Lendatski, Principal
- Contact Information
Principal
- Ms. Yulia Lendatski, Principal
Customer Contact
- Ms. Yulia Lendatski, Principal
- Additional Contact Information
Email Addresses
- Sales
- Technical Support
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.