Business ProfileforVitalize Mind & Body
Additional business information
The following BBB Code’s of Advertising pertain to the claims and statements made:
1. Basic Principles of the Code
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.
28. Objective Superlative Claims
Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."
30. Testimonials and Endorsements
Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.
34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
BBB also requested FDA premarket authorization if necessary and/or relevant human clinical trials to support any medical, therapeutic, or structure function claims.
https://vitalizemindbody.com/about-us/patient-reviews/
Mar 11, 2020
I completed the hCG diet after the 43 day term with 42 pounds lost. Over the next month into phase three and four I lost another 7 pounds. If you do the diet the way you're supposed to you can't help but lose weight.I can not say enough about the girls at Vitalize. They know what they're talking about and it all comes down to how honest YOU are with yourself in the end. This diet is simple in how and why it works. The support I have with the team at Vitalize is outstanding. I'm encouraged to come back and see them as often as I need.
BBB asked if this diet included eating only 500 calories per day. The business responded stating that she felt it was unethical to change a consumer’s testimonial.
https://vitalizemindbody.com/posts/benefits-of-nad-iv-hydration-therapy/
“Undergoing the therapy helps the body to fight disease, slow down the aging process, and protect against disease. It might sound too good to be true, but in fact, it has numerous benefits.”
BBB requested substantiation for these claims.
“however, in recent years researchers have found many astounding benefits.”
BBB requested documentation of this research.
“It is known as the helper molecule because it binds itself to other enzymes to activate and generate molecular reactions. This powerful molecule has the potential for new therapeutic opportunities. We need NAD+ to live, but our bodies have less of it as we get older. Supplementing it through IV therapy is an all natural way to help your body fight against aging and age-related illnesses.”
BBB asked that the business substantiate “all natural”.
BBB requested substantiation of the claims that IV Therapy will help the body fight aging and age related illness by providing evidence/clinical trials as well as FDA 510k if applicable.
“Improves Cognitive Function”
“NAD+ is an essential part of brain health. Neurodegenerative diseases like Alzheimer’s and Parkinson’s disease result from lower levels of NAD+. Studies show that adding NAD+ therapy slows down the progression of these diseases.”
BBB requested substantiation of the claim that NAD+ therapy slows the progression of Alzheimer’s and Parkinson’s by providing evidence/clinical trials as well as FDA 510k if applicable.
“Help In Addiction Recovery”
“NAD+ detoxifies harmful effects of abusive substances and helps prevent relapses by reducing cravings.”
BBB requested substantiation of the claim that NAD+ therapy detoxifies and reduces cravings by providing evidence/clinical trials as well as FDA 510k if applicable.
“Enhances Athletic Performance”
“NAD+ boosts energy and helps athletes to improve performance in both training and competitions.”
BBB requested substantiation of the claim that NAD+ therapy enhances athletic performance by providing evidence/clinical trials as well as FDA 510k if applicable.
“Helps Fight Depression and Anxiety”
“NAD+ is depleted when someone is depressed. The therapy will boost mood and reverse severe symptoms.”
BBB requested substantiation of the claim that NAD+ therapy boosts mood and reverses symptoms of depression and anxiety by providing evidence/clinical trials as well as FDA 510k if applicable.
“Anti-Aging Effects of NAD+ Therapy
Getting older brings with it free radicals, and these toxins accelerate the aging process. NAD+ infusion therapy acts as an antioxidant to protect against age-related neurodegenerative conditions by protecting neurons from damage.”
BBB requested substantiation of the claim that NAD+ therapy acts as an antioxidant to protect against neurodegenerative conditions by protecting neurons from damage by providing evidence/clinical trials as well as FDA 510k if applicable.
“Other Benefits of NAD+ Infusion Therapy
• Boosts immune response to inflammation
• Manages chronic stress
• Weight loss
• Restoration of muscle strength
• Improves sleep
• Improves concentration
• Improves overall wellbeing
• Increases energy levels”
BBB requested substantiation for all of the “Other Benefits” above by providing evidence/clinical trials as well as FDA 510k if applicable.
https://vitalizemindbody.com/services/erectile-dysfunction-ed-testosterone-replacement-therapy-trt/
As of February 26, 2018, the FDA states “Testosterone is FDA-approved as replacement therapy only for men who have low testosterone levels due to disorders of the testicles, pituitary gland, or brain that cause a condition called hypogonadism. Examples of these disorders include failure of the testicles to produce testosterone because of genetic problems, or damage from chemotherapy or infection. However, FDA has become aware that testosterone is being used extensively in attempts to relieve symptoms in men who have low testosterone for no apparent reason other than aging. The benefits and safety of this use have not been established.” Which can be found here https://www.fda.gov/drugs/drug-safety-and-availability/fda-drug-safety-communication-fda-cautions-about-using-testosterone-products-low-testosterone-due#:~:text=Testosterone%20is%20FDA%2Dapproved%20as,cause%20a%20condition%20called%20hypogonadism.
BBB asked if hypogonadism was the only reason that the business is providing Testosterone Replacement Therapy?
“Dr. Cavallaro also has a certification with Cenegenics (cenegenics.com)”
BBB requested Dr. Cavallaro’s certification as BBB has been unable to verify this claim.
“It’s safe, proven, and FDA approved.”
This statement is fine as long as the treatment is being used as intended by the FDA for hypogonadism, but the business did not respond to BBB’s question as to it’s intended use.
https://vitalizemindbody.com/services/hcg-weight-loss/
“hCGWeight Loss/InBody570
Losing body fat is one of the major keys to losing weight, and hCG, along with other safe methods have been proven safe and effective when monitored by medical professionals, to help people lose body fat, especially in the most difficult areas.
hCG and other safe alternatives we use, fuels the body to manage the gathering of unused fat to be released as energy, not only helping people lose body fat, but also affecting the fat accumulations that are resistant to typical diets and exercise.
Would you like to reset your metabolism and burn stored fat? Talk to our team of medical providers and hormone specialists, with over 15 years of experience, about a weight loss program that’s customized for your personal needs and body type.”
According to the FDA, “HCG Is Not Approved Without a Prescription and Is Not Approved for Weight Loss” https://www.fda.gov/consumers/consumer- updates/avoid-dangerous-hcg-diet-products as of 7/13/2020. BBB requested information to show otherwise if hCG is being used in the business weight loss program.
https://vitalizemindbody.com/services/male-hormone-replacement/
“Various forms include topical preparations, injections and hormone pellets.”
BBB requested evidence that the use of pellets in hormone replacement therapy is effective and FDA approved. BBB has been unable to locate any information that pellet therapy is effectively administered at a controlled rate.
https://vitalizemindbody.com/services/female-hormone-replacement/
“Over the next 3 months following the procedure the pellets are naturally absorbed into the body at a controlled rate providing optimum hormone levels.”
BBB requested evidence that the use of pellets in hormone replacement therapy is effective and FDA approved. BBB has have been unable to locate any information that pellet therapy is effectively administered at a controlled rate.
https://vitalizemindbody.com/services/peptide-therapy/
Peptide Therapy in Rochester, NY
Other benefits of peptide therapy include:
• Accelerate healing processes
• Boost hormone levels
• Build muscle mass
• Decrease joint and muscle pain
• Enhance cognitive function and memory
• Help reverse symptoms of sexual dysfunction
• Improve sleep quality
• Increase levels of energy, stamina, and strength
• Lower blood pressure
• Promote healthy immune function
• Reduce signs of aging
• Stimulate hair growth
BBB requested that the business provide the names of the peptides the business uses as well as verification of FDA approval.
https://vitalizemindbody.com/services/iv-hydration-therapy/
IV Hydration Therapy in Rochester, NY
“Giving your body these nutrients intravenously allows your tissues and organs to absorb the nutrients more rapidly than if you took traditional oral supplements.”
BBB requested substantiation for this claim by providing evidence/clinical trials.
“Improve your mental clarity, increase energy and reduce inflammation with NAD+
BBB requested substantiation for these claims by providing evidence/clinical trials and FDA 510k approval if applicable.
The benefits of NAD affect the entire body all the way down to the cellular level.
BBB requested substantiation for this claim by providing evidence/clinical trials and FDA 510k approval if applicable.
NAD+ is a critical coenzyme found in every cell of your body and is involved in hundreds of metabolic processes. As people age, our natural levels of NAD+ decrease. By increasing the level in your body, you may benefit with:
• Alzheimer’s disease, treating age-related diseases
• Parkinson’s disease
• Heart disease
• Athletic Performance & Recovery
• Anti-Inflammatory & Muscular Restoration
• Diabetes
• Mitochondrial Dysfunction
• Multiple Sclerosis
• Fibromyalgia
• Anxiety/Depression, improving Mood & decreasing Stress
• Chronic Fatigue, improving Sleep Quality & Habits
• Memory/Concentration Problems
• Super-boosting metabolism process
• Fighting side-effects of detox or rehab”
The video on this page is also making health claims that would require substantiation.
BBB requested substantiation for all of the above claims by providing evidence/clinical trials and FDA 510k approval if applicable as marketing therapeutic/medical and structure function claims require FDA approval.
“Injectable lipoamino acids, B Vitamins, Myers cocktail, muscle performance cocktail, hangover relief, migraine relief, energy boost, MIC, L-Arginine, L- Carnitine and Glutathione to name a few to help compliment your daily routine and to aid in increased energy, fat burning, and overall health! Many injections can be given intramuscular for a slower and more tolerable absorption.”
BBB requested substantiation for all of the above claims by providing evidence/clinical trials and FDA 510k approval if applicable as marketing therapeutic/medical, and structure function claims require FDA approval.
“Myers Cocktail
Myers Cocktail Infusion contains a variety of vitamins and minerals, like vitamin C, B vitamins, magnesium, and calcium. This treatment helps to alleviate chronic symptoms like inflammation, muscle pain, fatigue, dehydration, and stress. It may also help with maintenance of cartilage, bones and teeth.
Hangover Treatment
This is given to help replenish vitamins and nutrients. You will be given anti-nausea and anti-inflammatory as well. This treatment is not only for a hangover cure. It could also help with muscle pain and increase energy.
Stomach Bug Treatment
Used to replenish your body with nutrients when you can’t keep anything down. You will also be given anti-nausea and antacid medication to relieve symptoms immediately.
Immune Boost
This treatment is to help keep you healthy and to combat illness. You will be given a powerful antioxidant, glutathione, at the end that provides immune support, detoxifies your body, removes free radicals, and boosts energy levels.
Athletic Recovery & Anti- Catabolic (muscle breakdown)
This is used for muscle recovery after exercise, wound healing; reverse catabolic breakdown of muscle.
BBB requested substantiation for all of the above claims by providing evidence/clinical trials and FDA 510k approval if applicable as marketing therapeutic/medical and structure function claims require FDA approval.
Add on:
Glutathione (body detoxifier)
When digested orally, glutathione takes a long time to dissolve and therefore takes a while before results are noticed. IV Glutathione is the ideal way to consume this molecule as it flows directly into your bloodstream bypassing the digestive system. It is a powerful antioxidant that provides immune system support, detoxifies your body, removes free radicals, boosts energy levels, and improves neurodegenerative diseases.
Tri- Amino
Can be added to most treatment bags or can be given as an IV push. Improves circulation, growth hormone, muscular endurance, and helps reverse migraine symptoms. It also promotes the production of nitric oxide which helps with overall circulation. Tri-Amino helps in supporting healthy levels of Human Growth Hormone (HGH) by stimulating the release of HGH from the pituitary gland. It is commonly used to promote wound healing and recovery from sports-related or work injuries.
L-Glycine
An amino acid that helps to improve mood, energy, muscle performance; helps with cognitive function during low carbohydrate diets or in general. This is given as an IV push.
L-Carnitine
Assists with fatty acid metabolism and weight control, myocardial infarction protection, circulation disorders, promotes cellular energy, and reduces fatigue. This can be added to most treatment bags or given as an IV push.
Pyridoxine (B6)
Involved in the process of making serotonin and norepinephrine and the formation of myelin. Off-label use lowers homocysteine. Helps to alleviate depression and improve overall mood.
MIC
This is an intramuscular injection. Used to help aid fat metabolism; typically used for liver disease, and increases liver enzymes.
Lipo B or C
This is an intramuscular injection. Used for liver disease, increasing liver enzymes, fat metabolism, and energy.
Vitamin B12
This can be added to a treatment bag or given as an intramuscular injection. This vitamin improves concentration, mood and energy; should be supplemented in vegetarians who do not get adequate amounts of B12 from diet. Vital for neurologic function.
BBB requested substantiation for all of the above claims by providing evidence/clinical trials and FDA 510k approval if applicable as marketing therapeutic/medical and structure function claims require FDA approval.
General Disclaimer:
The service provided by Vitalize Mind & Body has not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any illness, injury or disease. The information on this website is provided for educational purposes only and is not medical advice. Always consult with your medical provider before beginning any therapy program. All therapies are specific formulations prepared by Vitalize Mind & Body. Any designations or references to therapies are for marketing purposes only.
You will be required to disclose your current medical conditions and medications. You will be required to complete a medical questionnaire and liability waiver prior to receiving any treatments.
Individual results may vary.”
This disclaimer violates BBB Code of Advertising #22 Asterisks
An asterisk may be used to impart additional information about a word or term which is not in itself inherently deceptive. The asterisk or other reference symbol must not be used as a means of contradicting or substantially changing the meaning of any advertising statement. Information referenced by asterisks must be clearly and conspicuously disclosed.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 2900 Monroe Ave, Rochester, NY 14618-4613
- BBB File Opened:
- 8/9/2022
- Years in Business:
- 5
- Business Started:
- 1/1/2019
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Ms. Margaret Gilmore, General Manager
- Dr. Charles Cavallaro, Medical Director
- Contact Information
Principal
- Ms. Margaret Gilmore, General Manager
Customer Contact
- Ms. Margaret Gilmore, General Manager
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.