Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Superior Choice Credit Union has 4 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Superior Choice Credit Union

      2817 Tower Ave Superior, WI 54880-5320

    • Superior Choice Credit Union

      319 Ellis Ave Ashland, WI 54806-1666

    • Superior Choice Credit Union

      2302 E 2nd St Superior, WI 54880-3776

    • Superior Choice Credit Union

      117 S Main St Mellen, WI 54546-9051

    Business ProfileforSuperior Choice Credit Union

    Credit Union
    Multi Location Business

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 4 Customer Reviews

    Customer Complaints

    5 complaints closed in last 3 years

    2 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Related Categories

    Business Details

    This is a multi-location business.

    Find a Location

    Superior Choice Credit Union has 4 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Superior Choice Credit Union

        2817 Tower Ave Superior, WI 54880-5320

      • Superior Choice Credit Union

        319 Ellis Ave Ashland, WI 54806-1666

      • Superior Choice Credit Union

        2302 E 2nd St Superior, WI 54880-3776

      • Superior Choice Credit Union

        117 S Main St Mellen, WI 54546-9051

      Location of This Business
      2817 Tower Ave, Superior, WI 54880-5320
      BBB File Opened:
      4/30/1999
      Years in Business:
      23
      Business Started:
      4/5/2001
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      Alternate Business Name
      • Superior Community Credit Union
      Business Management
      • Mr. Gary Elliot, President
      • Lacey Forsberg, Compliance Manager
      Contact Information

      Principal

      • Mr. Gary Elliot, President
      • Lacey Forsberg, Compliance Manager

      Customer Contact

      • Lacey Forsberg, Compliance Manager
      Additional Contact Information

      Fax Numbers

      • (715) 395-5295
        Other Fax
      • (715) 685-2731
        Other Fax

      Phone Numbers

      Email Addresses

      Industry Tip

      BBB Tip: How to choose a new bank or credit union

      Customer Complaints

      5 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Customer Reviews

      4 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Prashant W

      1 star

      12/06/2023

      Wish I could give them a negative star.Banks like superior choice CU are the example why Americans are behind on building better credit portfolio. They for some strange reasons are ignorant enough to harm their potential customers credit history for zero gain for them selves Here is my experience- i live in ********** found a high yield savings account that I was interested. Called their customer service for eligibility and getting ACC membership would let me become their customer.Filled in online form for brining in 25k. They got all my details including ssn like they take when you apply for credit card They sent me email and asked me ACC membership, address proof, driving license copy and then sent me an email to come to their bank in ********* why because they cannot approve me "virtually". These incompetents actually ran a hard inquiry while they always intended to decline me since I wasn't nearby their actual bank locations. Why can't they just specify that in eligibility? I would advice to stay far away from Superior choice credit Union

      Local BBB

      BBB Serving Wisconsin

      BBB Reports On

      BBB reports on known marketplace practices.

      BBB Business Profiles may not be reproduced for sales or promotional purposes.

      BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

      When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

      BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

      As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.